Cost-Effective Marketing: Printing Banners, Signs and Promo Items

While marketing is a necessary component of any business, it can become expensive quickly. However, with the right strategies, you can minimize costs and see a return on your investment. A common recommendation for a marketing budget is 6-10% of your gross sales, which can vary depending on your industry and competition. This means that …

Branded Impressions: Strategies for Effective Printing on Promotional Products

In a world of fast-forwarding DVRs and skipping commercials, promotional products are a powerful tool to help companies reach their audience. In fact, according to the Advertising Specialty Institute (ASI), they deliver as much or more return on investment than many other types of marketing campaigns. That’s why it is so important to know how …