In a world of fast-forwarding DVRs and skipping commercials, promotional products are a powerful tool to help companies reach their audience. In fact, according to the Advertising Specialty Institute (ASI), they deliver as much or more return on investment than many other types of marketing campaigns. That’s why it is so important to know how to choose the right products for your target audience and how to effectively use them.
With seemingly endless products to choose from and several different printing methods, the industry can be intimidating for newcomers. However, once you understand the various processes used, it’s easy to find the perfect product for your campaign and brand.
Screen printing, also known as silk screening, is one of the most popular imprinting techniques. It utilizes a silicone pad that has been inked to stamp your logo on your chosen product. This method is best for single-color designs as it’s more cost-effective than other printing methods. It was originally developed in China back in the 13th century and has since evolved into what we now know as modern day printing.
Laser engraving is another popular print technique for branded merchandise. With this method, your logo is engraved directly into the surface of your product. This results in a very crisp and professional looking logo that isn’t susceptible to fading over time. This type of printing is best for lanyards and other textile based products as it’s the most cost-effective method for such items.
Embossing and debossing are other ways your logo can be printed onto your promotional items. With embossing, your logo is raised from the surface while with debossing, it’s pushed into the surface for a sunken look. Both techniques are ideal for leather or PVC products as they work well with such surfaces.
Embroidery is another popular print technique that uses thread to create your logo. This method works well for products that will be worn regularly such as hats or t-shirts. It can also be used on other items such as notebooks, pens and koozies.
Digital marketing provides a unique way to track the effectiveness of your campaign. By using Google Search Console, you can benchmark your branded search terms pre-campaign and then monitor them throughout and after the campaign to see how they’ve changed. This is helpful as it gives you a better understanding of how your campaign has affected brand awareness.
Choosing the right products and printing techniques for your promotional campaign is essential for maximum ROI. With the help of an expert, you’ll be able to select the perfect products for your target audience and maximize brand recognition. For example, if you are targeting current customers, try out useful and long-term products such as reusable bags or calendars that they will be likely to use on a daily basis. You can even incorporate your company’s brand into a reward program by rewarding customer loyalty with custom-branded products.
Lastly, consider the budget and how much you’re willing to spend. A good tip is to choose a local Orlando printing company that offers high-quality products at affordable prices so that you can maximize your investment and get the most bang for your buck.